After hand-sanitisers and face masks, organic food products seem to be flying off the racks. The break out of Covid-19 is making customers take note of what they eat.
Nourish Organics, a company that sells natural, gluten-free and vegan food products, among others, saw its online sales increase about 30 percent over the last month. The founder, Seema Jindal Jajodia, associates most of this surge to the pandemic.
” Our breakfast cereals in addition to bars have seen a rise in need as individuals have stopped eating from restaurants due to the health scare,” Jajodia stated
Hemp Horizons, a company that specialises in and offers sativa(hemp) products, likewise saw a 25 percent increase in sales over the previous number of weeks. Rohit Shah, its CEO and co-founder, said consumers are leaning towards daily sativa nutritional products, namely Sativa Hemp Nubs, Sativa Hemp Powder and Sativa Hemp Oil.
Shah credits the rise in online sales to two factors. “One, our routine consumers are stockpiling on their everyday sativa nutrition. 2, we have seen a great deal of newbie customers acquiring online,” he said, adding that they have actually seen a boost in questions and visitors on their website.
Greenobazaar, an online seller of natural products consisting of breakfast cereals, pulses, spices, seeds and herbs, likewise saw a 10 per cent increase in sales over the past number of weeks. However this surge is from its regular consumers who have actually been purchasing more, said Rajan Patel, the business’s founder and CEO. The shift to organic items takes some time because prices here are comparatively higher, he included.
This boost in need for these business is primarily from cosmopolitan and tier-1 cities. Data from Statista, an online stats portal, reveals that, based on a study taken last year, almost 33 percent of the population in India purchases organic food frequently. Which is why, possibly, the investment scenario in this space has been miserable. Data from Tracxn, a firm that tracks financial investments and financials of start-ups and personal business, reveals that the financing that went into the natural food-tech sector in 2018– $5259 million– was the greatest in the last 10 years, which then dropped to a simple $1.05 million last year.
Due to the increased awareness among individuals to eat healthy, these companies are now upping the ante and re-launching existing products– case in point, the “Immunity Booster Bundle” by Nourish Organics, which includes amla bars, ginger oats cookies, and chia turmeric cookies. Hemp Horizons, on the other hand, has rolled out subscription intend on its platform that allow customers to develop custom-made orders and get them delivered on designated dates.
But with the virus on the prowl, there is bound to be trouble around. Specifically, due to the fact that it is shown to spread through human contact. So business are now making sure minimum human handling and contactless delivery services. The present situation, if not abated, could make things even worse for these companies. The restriction in motion, lockdown in numerous States and decline in workforce may make it challenging for them to keep the production and shipment going.
The number of shipment vehicles is going down due to drivers removing and the delivery is getting delayed, said Shah. “We are likewise encouraging our workers to take paid leave if needed. Likewise, various cities and districts are in lockdown. This will impact our production logistics and supply of products,” he included.